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Transition Lab - ITB Berlin

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Transition Lab - ITB BerlinTo NavigationTo SearchTo Main ContentITB AmericasITB AsiaITB ChinaITB IndiaOrganzier:Event Date:3-5 March 2026About ITBThe Brand ITBHistoryFacts & Figures60 yearsCSRPartners & SponsorsContactExhibitExhibition AreasAdventure TravelLGBTQ+LuxuryMedical & Health TourismMICETalent HubTravel TechnologyStand RegistrationExhibition PlanningStand ConstructionAccessOnline Shop (BECO)Planning AidsExhibitor EventsOnsite ServicesRoom bookingAdvertising & SponsoringPremium PackagesHost CountryLogos & Advertising MaterialsFAQVisitTickets & ServicesTicketsTrade visitor bannerMeeting TablesTravel ServiceNewsletterFAQShow AreasAdventure & ResponsibilityLGBTQ+LuxuryMedical & HealthMICETravel TechnologyTalent HubSpecialsGuided ToursTransition LabITB SpätiExhibiton PlanningExhibitor listHall planITB NavigatorITB AppITB Buyers CircleEventsITB Berlin ConventionConvention ProgramSpeakersLive StreamITB Transition LabEvent OverviewITB Global EventsITB 360°News & InsightsTravel & Tourism ReportPodcastInnovatorsVideo LibrarySocial MediaTicketsPressDE3-5 March 2026DEAbout ITBThe Brand ITBHistoryFacts & Figures60 yearsCSRPartners & SponsorsContactExhibitExhibition AreasAdventure TravelLGBTQ+LuxuryMedical & Health TourismMICETalent HubTravel TechnologyStand RegistrationExhibition PlanningStand ConstructionAccessOnline Shop (BECO)Planning AidsExhibitor EventsOnsite ServicesRoom bookingAdvertising & SponsoringPremium PackagesHost CountryLogos & Advertising MaterialsFAQVisitTickets & ServicesTicketsTrade visitor bannerMeeting TablesTravel ServiceNewsletterFAQShow AreasAdventure & ResponsibilityLGBTQ+LuxuryMedical & HealthMICETravel TechnologyTalent HubSpecialsGuided ToursTransition LabITB SpätiExhibiton PlanningExhibitor listHall planITB NavigatorITB AppITB Buyers CircleEventsITB Berlin ConventionConvention ProgramSpeakersLive StreamITB Transition LabEvent OverviewITB Global EventsITB 360°News & InsightsTravel & Tourism ReportPodcastInnovatorsVideo LibrarySocial MediaTicketsPressContactDownload CenterFAQImprintData protectionCookiesDeclaration on AccessibilityStartVisitSpecialsTransition LabTransition
LabGet your ticketFrom reaction to action:Balancing decision-making with relevant KPIsIn this Transition Lab, you will receive a solid introduction to Key Performance Indicators (KPIs) and work practically with metrics. With the support of AI, you will analyze KPIs and gain insights into their application in a tourism context.The business models of the tourism industry are exposed to constant uncertainty and disruption – requiring leadership that is both agile and well-informed. Although executives generally recognize the importance of KPIs, many find it difficult to select them in a targeted way and make them usable for decision-making.

The ITB Transition Lab was created to address exactly this challenge. Together, we focus on the question of which KPIs are truly relevant in tourism and how to work with them in a meaningful way. Using concrete examples, we show how metrics can be analyzed and better understood. In addition, we provide insights into how Artificial Intelligence can support working with KPIs.
This strengthens your ability to make well-founded and confident decisions based on KPIs and to further develop your organization in the long term.

Location: Room M6, Level 3, CityCube Berlin

Get your ticket now!That's what it's all about:Strategy vs. Situation
Do companies prioritize situational reactions, or do they pursue a more strategic and long-term operational approach – and what role can KPIs play in this context?

Information & Decision-Making
How can the challenge of the growing flood of information be addressed? Which metrics help structure data in a meaningful way and make it usable?

KPIs and Resilience
Can KPIs help identify developments at an early stage and strengthen resilience in the face of uncertainty?

New KPIs needed?
Which KPIs are required to be successful in the long term – and how can a balance between economic goals, employees, and the environment be achieved?

Sustainable Success
How can KPIs be used to make progress visible and to better understand long-term developments?

AI for Data Support
How can Artificial Intelligence support the analysis and evaluation of KPIs – and how can this be applied in practice?

Secure your ticketThe ITB Transition Lab Ticket is only valid in conjunction with an ITB Berlin ticket. Tickets for ITB Berlin 2026 can be bought in our ticket shop.

The Labs are conducted in English.

Your HostsProf. Dr. Heinz-Dieter Quack

Frank Grafenstein

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